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April 19, 2004
Apple in Motion
Today (a Sunday, I know), Apple drops some major announcements to kick off NAB. Along with updating the rest of its pro digital production apps (FCP HD, DVD Studio Pro 3, Shake 3.5), and adding a new high-end storage solution (Xsan), Apple ads a new app to the mix: Motion. Motion fills in the gaps between Final Cut Pro HD, DVD Studio Pro and Shake — taking on the growing motion graphics market (and apparently trying to keep FCP in editing, DVD Studio Pro in DVD creation and Shake in compositing).
Avid and Adobe can’t be too happy right now — which begs the question: how far will Apple go with its software ventures before it starts losing major 3rd party software vendors? Can Apple really survive if Adobe decides it has had enough of Steve Jobs’ antics? I’m sure Motion is a great compliment to Final Cut Pro, DVD Studio Pro and Shake, but I like After Effects and can’t live without Photoshop, so if Adobe hits the road, I’ll either have to go dual-platform or (I hate to even think it) make a switch to Windows. If Apple thinks they have something that can take on Photoshop, let’s see it. Nothing out there right now even comes close. Apple is good, but Photoshop has a lot of history behind it; decades of development, and engineering refinements.
Posted by paullheureux at April 19, 2004 01:50 AM