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November 26, 2003
Lovemarks (Brandlust?)
Venerable-Ad-Guy Charles Saatchi has a new idea he’d like to thrust upon the populace. Lovemarks. Basically, a cross between a fad and a brand, these lovemarks are indelibly burned into popular culture.
From Kevin Roberts:
Saatchi & Saatchi developed Lovemarks to confront the new reality. The reality that brands have run out of juice against the forces of commodification. The erosion of distinctions, Higher performance standards. Squeezed margins and prices. The rapid imitation of innovation. The endless re-packaging of value.(nod to Boing Boing)
Posted by paullheureux at November 26, 2003 09:58 AM